Cherie Hearts has and continues to embark on many branding initiatives over the years in order to create and maintain a strong branding presence. This is crucial to the expansion and success of our business because such branding initiatives pave the way to achieving our vision of building Cherie Hearts into an international household name.

For 3 consecutive years starting from 2005, Cherie Hearts is the proud recipient of the Singapore Promising Brand Award (now known as Singapore Prestige Brand Award), jointly organized by the Association of Small & Medium Enterprises (ASME) and Lian He Zao Bao (Singapore Press Holdings, Chinese Newspaper Department). Every year, more than 160 organisations took part in the selection process for this prestigious award, only 30 over companies were awarded every year, of which, Cherie Hearts is the only childcare organisation.

Receiving this award is testament to the success of our branding strategies and the strength of our brand name. Having been in the industry for only a few years, Cherie Hearts has successfully differentiated itself from its competitors, positioning itself as a premium brand that offers excellent education and care in the field of early childhood in Singapore.

Dr. Sam Yap S G
Group Chairman of Cherie Hearts Group / Co-Founder, also a Deputy Registrar of Marriages, Registry of Marriages Singapore receiving the Singapore Promising Brand Award 2005 (left) from Mr. Chan Soo Sen Minister of State, Ministry of Education & Ministry of Trade and Industry

Dr. Sam Yap S G
receiving the SHELL LiveWIRE Young Business Start Up Award 2005-Champion Winner (right) from Mr. Heng Chee How Minister of State, Ministry of National Development & Mayor, Central Singapore District